Saniflo USA appoints Ruben Ceballos Business Development Manager for East Coast

News 03/25/2020

Saniflo USA appoints Ruben Ceballos Business Development Manager for East Coast

EDISON, NJ (MARCH 25, 2020) — Saniflo USA, a division of Group SFA, the worldwide leader in macerating and grinding toilets, has appointed Ruben Ceballos to the newly created position of Business Development Manager for the East Coast, effective January 27. He is based in Edison, New Jersey.

Like his counterpart on the opposite side of the country — California Business Development Manager Lupe Serrano — Ceballos will work with Eastern plumbing and heating wholesaler-distributors and contractors to increase sales through plumber product trainings to help the trade better understand the various pumping solutions Saniflo offers.

“I’m ready to use my skills in sales, negotiation and market research to exponentially impact Saniflo’s growth,” says Ceballos, who adds that he is prepared to analyze and improve marketing and sales operational performance.

Ceballos graduated from Saint Peter’s University, Jersey City, in 2015, with a B.S. in Marketing, and an Accounting minor. Prior to working with Saniflo, he held various inside and outside sales positions for the past five years with Praetorian Payments, Zeraus Defense and, most recently, Jaclo Industries. “I am excited to be working with Saniflo,” says Ceballos, “and I am looking forward to building its success.”

Saniflo North America CEO Regis Saragosti believes that the East Coast offers numerous growth opportunities in the wholesale channel, and he is confident that Ceballos can implement strategies that will capitalize on that potential.

“Ruben’s sales and business-development experience makes him highly qualified to provide the proper product guidance and support to our East Coast distributors and their contractor customers,” says Regis Saragosti. “We are confident that he will help us grow Saniflo’s presence in this key market.”


SFA SANIFLO U.S.A. – whose parent company originated macerating plumbing technology — offers a complete line of waste and drainage pumping systems for residential and commercial applications. Saniflo developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than eight million units worldwide since 1958. Saniflo markets through independent sales agents throughout North America, and the product line is currently available at distributor and dealer locations throughout the continent.

For more information, contact Saniflo at 1-800-571-8191. Or visit the Saniflo website at

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