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SFA Saniflo USA Appoints Dellon Sales Representative, covering New Jersey-Metro New York plumbing wholesale market
One of the industry’s leading independent agencies, the 73-year-old Dellon Sales now represents the full Saniflo offering throughout its territory, targeting both residential and commercial segments, while placing strong emphasis on contractor product education.
EDISON, NJ (AUGUST 16, 2022) — SFA Saniflo USA recently partnered with Dellon Sales Company to serve as its exclusive sales agent throughout the state of New Jersey and the five boroughs of New York City. In this capacity, effective July 1 of this year, Dellon Sales is representing the entire Saniflo offering of above-the-floor macerating and grinding toilet systems and drain pumps, serving wholesaler-distributors, as well as project managers, engineers, contractors, and architects.
A multi-channel agency, Dellon Sales covers all segments of the construction market, residential and commercial. Its team of more than 40 outside and inside sales personnel work to specify materials and quote a wide range of commercial projects, including retail, multi-use, offices, schools, hospitals and multifamily.
Key to its work with Saniflo will be Dellon Sales’ long-standing commitment to contractor education. Able to offer a full range of AIA and CEU-accredited courses, Dellon will leverage its expertise to conduct field demonstrations and formal trainings for Saniflo. The goal: To help familiarize plumbing contractors as well as various buying influencers with the special features and benefits of the Saniflo product line and the cost- and time-saving solutions it brings to residential and commercial projects.
Now in its fourth generation, Scott Dellon leads Dellon Sales with over 40 years of industry experience. Scott’s son David, a 2005 graduate of Penn State University, majoring in marketing and supply-chain logistics, joined the company in 2005 and now serves as company president, leading Dellon Sales with his father. Based in Albertson, N.Y., Dellon Sales currently employs over 40 personnel and operates a 46,000-square-foot warehouse stocked many of the more prominent brands in plumbing, hydronic heating, HVAC and fire protection today.
“Dellon Sales is excited to form this new partnership with Saniflo, a recognized brand leader and the inventor of above-floor maceration that has built a strong and growing market for the technology over the past two decades,” says David Dellon. “Our agency has an exceptional inside and outside sales team, filled with industry veterans and up-and-coming industry leaders who are eager to boost brand awareness and project specifications in the New York and New Jersey markets for Saniflo.”
“New Jersey is our home state in this country,” notes SFA Saniflo CEO Regis Saragosti. “Along with New York City, it is also one of Saniflo’s largest and most vibrant markets, one that offers a huge and growing potential. Working with Dellon Sales, one of our industry’s leading independent reps, we expect to fully capitalize in the years ahead on all that opportunity that New York and New Jersey have to offer.”
SFA SANIFLO U.S.A. – whose parent company originated macerating plumbing technology — offers a complete line of waste and drainage pumping systems for residential and commercial applications. Saniflo developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than eight million units worldwide since 1958. Saniflo markets through independent sales agents throughout North America, and the product line is currently available at distributor and dealer locations throughout the continent.